Better decisions, made by you, with someone in your corner.
Part of Whetstone, the coaching arm of All Stone Tech. We are the stone to sharpen your edge.
This is a good fit if
- Most decisions in the business still end up on your desk.
- What worked at your old size is starting to creak at your current one.
- You're about to spend real money on software, a vendor or a key hire and want a second opinion before you commit.
- You want someone to think with, and a full-time executive isn't in the budget or the plan.
Coaching or Fractional CTO?
In coaching, you make the calls and do the work. We help you see the options clearly, choose one and follow through.
With a Fractional CTO, we take ownership of your technology decisions and answer for the results.
If you're not sure which one you need, that's what the first call is for.
Three ways to work with us
One session
Strategy Session
Two to three hours on the problem taking up most of your attention. We work through where the business stands, what's in the way and what to do about it over the next 90 days. You leave with that plan in writing.
- 2 to 3 hours, one working session
- No ongoing commitment
- You keep a written 90-day plan
By engagement — ask
Book a Strategy Session →Six months, then monthly
Advisory Engagement
Ongoing coaching for a stretch of growth or change. We meet every month, plan each quarter together, and stay reachable by email in between, so a hard decision doesn't have to wait for the next session.
- A one-on-one session every month
- A planning session each quarter to set the next 90 days
- Email between sessions, with a reply within 24 hours
- Six-month minimum, then month to month
By engagement — ask
Discuss an Advisory Engagement →One decision
Decision Review
Before you sign a software contract, choose a vendor or make a key hire, we go through it with you. We read the proposal, ask the questions the seller would rather you skipped, and give you a clear recommendation in writing.
- Scoped to a single decision
- A written recommendation you can share with partners or your team
Already working with us as your Fractional CTO? This is included.
Flat fee — ask
Request a Decision Review →
How it starts
A 20-minute call.
Tell us what's going on. If coaching isn't the right fit, we'll say so and point you somewhere better.A Strategy Session.
We usually start here, so we both know exactly what we're working on.Your call on what's next.
Take the plan and run with it, or keep going with an Advisory Engagement.
Who you'll work with
You'll work directly with Louis Alston, who founded All Stone Tech in 2002. He coaches every one-on-one client himself.
His work has ranged from a financial management platform at a Fortune 20 company to a loyalty and voucher platform for small businesses on Clover, plus a long run of rescuing startup products that stalled before launch. He is also a certified Landmark Worldwide coach.
That mix is why this works: he knows how the technology behaves and how the business around it runs.